Evaluation of customer satisfaction and loyalty

Customer satisfaction (Customer Satisfaction Index), as well as their loyalty (Net Promoter Score) – are researches conducted through telephone or personal interviews of your actual customers that can detect what your customers like or dislike and identify issues in which improvements can be made.

Consumer surveys and estimating the loyalty will not always help you to understand the factors that strengthen relationships, increase sales and improve customer loyalty, but also will help you to identify and set goals for operational and strategic decisions.

In the end, customer surveys can help you to gain more confidence to your company, its products and services, as well as contribute to the growth of your business.